In 2008 a PDF document from the Arnell Group was leaked on the internet and became an internet sensation. In this document, we take a look at the Pepsi logo and analyze its shapes and curves. From the golden ratio to the Pepsi energy fields. Lemon Demon, a musician on the internet, made a song 'inspired' by this document.
And so the song Redesign Your Logo came to be.
Now, more than 10 years later a couple of classmates and I made an animated music video for this song.
