This is the new letter logo and main image for the fictional, art festival Art Core that would take place in the city centre of Almere.
The new logo represents the city's coat of arms, The client wanted classic and artistic but still modern imagery. These are the made products and mock-ups.
These are all the sketches I made for the logo. At first, I wanted to make a simple and clean-looking logo. But in the end, I went with the logo that connects the festival more with the city.
